Privacy Policy

At Fresno Ag Hardware, Inc. one of our most important goals is to ensure that our customer’s data remains secure. We understand you may have concerns or questions about how we live up to this goal, which is why we created this page.

This Privacy Policy describes the information and privacy practices Fresno Ag Hardware, Inc. If you have any questions or concerns regarding this privacy policy or our practices, please contact us at 559-224-6441.

Personally Identifiable Information We Collect 

As part of your interaction with Fresno Ag Hardware, Inc., we may collect personally identifiable information such as your name, email address, billing address, mailing address, phone number, and credit card information.

When We Collect Personally Identifiable Information
We may collect personal information from you when you:

  • Open an In-House Account
  • Opt in to ACE Rewards 
  • Purchase, return, or exchange items
  • Subscribe to our email or text newsletter
  • Respond to a survey
  • Register a product warranty
  • Enter into a contest or sweepstakes
  • Provide us with a review, questions, answers, comments, feedback or suggestions


How We Use Personally Identifiable Information
The personal information we collect from you may be used in any of the following ways:

  • To enhance your experience

This information helps us to enhance and personalize your experience on our website. We use your personal information to provide tailored promotions and marketing offers, to improve the content of our site for you, and to improve your Customer Service experience.

  • To improve customer service

Your information helps us to more effectively respond to your customer service requests and support needs. Based upon the personally identifiable information you provide us when creating an account on our website, we will send you a welcoming email to verify your username. We will also communicate with you to respond to your inquiries, to provide the services you request, and to manage your account.

  • To process transactions

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use your information to contact you.

  • To administer a contest, promotion, survey or other Site feature

From time-to-time, we may provide you the opportunity to participate in contests or surveys on our Site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address and telephone number), and demographic information (such as zip code).

We use this information to notify contest winners and award prizes, to monitor website traffic or personalize the website (in the case of anonymous information collected in surveys), or to send participants an email related to the contest, promotion or survey (such as reminder or thank you notices).

We may use a third party service provider to conduct these surveys or contests; such companies are contractually restricted from using our customers’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

  • To send communications

We may send you mail, email or call you with information about our product and service offerings if you have provided us with your name and address, email address or phone numbers to Customer Service, or on our website.

If you contact us through our website, the email address you provide will be used to send you information and updates pertaining to your inquiry. If you decide to opt-in to our promotional email list, you will receive emails that may include company news, program information, offers, updates, related product or service information, etc.

If at any time you would like to unsubscribe from receiving future promotional emails, we include detailed unsubscribe instructions at the bottom of each promotional email. Please reference the Opt-Out section below. As always, you may also contact us via phone, email, or regular mail.

  • To send service-related announcements

We will send you service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, please notify us by email, phone or regular mail.

  • To Email a Friend

If you choose to use our referral service to tell a friend about our website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Site. Fresno Ag Hardware, Inc. does not store your friend’s name or email address in our database.

Opting out of Communication
If you would like to opt-out of communication from Fresno Ag Hardware, Inc., we will ask you to select from several different options. Please note: order confirmation communications and reminder communications are considered transactional messages. Further, you may choose to maintain promotional messages from different programs or channels.

If you prefer to opt out of any of the marketing messages above, you may contact Customer Service, by telephone, by postal mail or by clicking the Contact Us link at the bottom of this page.

Updating/Accessing / Amending / Correcting Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may update or delete it by making the change on our member information page, or by contacting us by telephone or postal mail by clicking the Contact Us link at the bottom of this page. We will respond to your request to access within a reasonable timeframe.

Customer Testimonials/Comments/Reviews 
We post customer testimonials/comments/reviews on our web site which may contain personally identifiable information such as our customer’s name. Customer must consent to such use prior to posting. If you wish to update or delete your testimonial, you can contact us at In some cases, we may not be able to remove your personally identifiable information, in which case we will let you know if we are unable to do so and why.

Social Media 
Our Web site offers publicly accessible blogs, reviews, ratings and other types of interactive social media. Please be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personally identifiable information from our social media sites contact us at In some cases, we may not be able to remove your personally identifiable information, in which case we will let you know if we are unable to do so and why.

In general, we may combine personally identifiable information about you with non-personal and other information including demographic information collected through our Dealers, Sites, and/or third party sources in order to improve the customer experience including the uses listed above.

Security – How We Undertake to Protect Information
At Fresno Ag Hardware we leverage technology and sound business practices in an effort to maintain the security of our customer information and we proactively look for ways to improve our processes.

Additionally, we have internal training and awareness programs all undertaken in a further effort to help to ensure that our staff remains vigilant in their efforts to protect the information.

Among the technology solutions we use in order to help protect your information, is a secure server. All supplied sensitive/credit information and login credentials are transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database. Through this methodology, we seek to ensure that information is only accessible by those authorized with special access rights to such systems. Authorized individuals are required to keep the information confidential. Protecting your information is a business priority for us and we work hard to earn your continuing trust.

Finally, since we are hardware store people, we have partnered with a IT firm which has set up state of the art firewall protections and 24/7 monitoring. You can learn more about them here: MooreTech

Regretfully, no form of electronic communication can be guaranteed to be 100% secure and so we cannot guarantee its absolute security. Under no circumstances does Fresno Ag Hardware, Inc. or its affiliates or subsidiaries accept or assume liability for any damages whatsoever associated with the personally identifiable information.

How We Share Your Personally Identifiable Information Outside Fresno Ag Hardware, Inc. 

We share personally identifiable information with third parties only in the ways that are described in this privacy policy.

We may share your personally identifiable information to provide certain services including credit card processing, shipping, data management, collections processing, promotional services, operations assistance, surveys, contests, sweepstakes and our product reviews, etc. We provide these third party service providers with the information needed for them to perform these services and they are contractually restricted from using the personally identifying information in any manner other than in helping us to provide you with our products and services.

We may disclose personally identifying information when we have reason to believe that it is necessary to identify you, contact you, advise you of a product recall, or otherwise to help protect you or us from fraud, scams, Internet security issues including phishing-type attacks or theft where required or permitted by applicable law. We will also disclose personally identifiable information when required by law.

From time to time we might establish a business relationship with other persons or entities that we believe trustworthy. These are known as our marketing partners. In such cases we might share and cross-reference information, including some personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the marketing partners to carry out their responsibilities under our contracts.

We may share aggregated demographic and statistical information about our user base with the Fresno Ag Hardware, Inc. and our marketing partners for research, website analytics and industry reports. This information does not identify individual users. We do not link aggregate user data with personally identifiable information

In addition to the information above, we also may collect data on customer shopping patterns while on our Sites. This may include how frequently our Sites are visited, the length of those visits, and the types of items our customers are looking for and whether or not a purchase is made. This information is collected to help improve the current and future shopping experience of you, our customer.

Your Right Not To Have Personally Identifiable Information Shared 

We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing personally identifiable information with our marketing partners and/or our service providers. If you choose not to receive information from us, please reference the Opt-Out section above. Please be sure to include your email address, full name, phone number, and specifically what information you do not want to receive, such as “no phone offers”, “no mail offers”, “no email offers”, or “no sharing of information with partners”. DO NOT include your Social Security number or account number in the email.

If you wish to opt out of ACE Rewards, please call 1-888-827-4223 to speak to their Care Center.

If you wish to close your In-House Account, please contact our Accounts Receivable Department at 559-224-6441.

We will respond to reasonable requests within 10 days, but please note that sometimes these requests may take up to 6-8 weeks to be effective, particularly if we are removing your name from postal mailings as these can have a long lead time. Even if you have opted not to receive marketing communications from us, when you purchase from us in our Stores, through our Call Centers, or on our Sites, we may need to contact you via phone, email, or mail, to address questions specific to your order.

California Privacy Rights
This Privacy Policy describes how we share personally identifiable information for marketing purposes. Pursuant to Section 1798.83 of the California Civil Code, Fresno Ag Hardware, Inc. provides its California customers the ability to exercise “opt out” rights as follows:

You may exercise your “opt out” rights, at no charge, by calling us at 559-224-6441.

Third Party Links
Within our Site you may find links to websites of our partners, vendors, or advertisers. It is important to note that Fresno Ag Hardware, Inc. does not endorse or have any control over the security of these websites. These websites have independent security policies, privacy policies, technology and security practices that govern them. We do not have control over their content or their security and do not accept liability of any form for the manner in which they protect and/or handle your information. We recommend that all consumers comprehensively review the privacy policy of each website that they visit to help keep them informed on how their personal information is treated and used.

Social Media Widgets
Our Web site includes Social Media Features, such as the Facebook and Twitter buttons. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are not controlled by us but, instead, are governed by the privacy policy of the company providing it.

Technologies such as: cookies, beacons, tags and scripts are used by Fresno Ag Hardware, Inc. and our marketing partners, affiliates, or analytics / service providers (provides online customer support and data to improve the online customer shopping experience). These technologies are used in analyzing trends, administering the sites, tracking users’ movements, receiving reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our shopping cart, to remember users’ settings (e.g. language preference), for targeted messaging, and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited. Click Here to learn more about our Cookie Policy.

Behavioral Targeting / Re-Targeting
We partner with third party ad networks to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partners uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by calling 559-224-6441 or emailing us at Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Log Files
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information to analyze trends, to administer the Site, to track users’ use of and movements around the Site, and to gather demographic information about our user base as a whole.

Product Reviews and Question & Answer Areas
If you use a Product Review or Question & Answer area on our Sites, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these areas. To request removal of your personal information from this area, please contact us at 559-224-6441 or In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Email Privacy
Email is not a secure means of communication under most circumstances. Never provide sensitive personal information (i.e. Social Security number, driver’s license number, or third party credit card information) to us via email. Use the appropriate secured websites to communicate this information or contact our Customer Support.

Fresno Ag Hardware, Inc. will not sell, trade, share or rent the email address you provide to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer support, and to update you on specials.

Your Data, Business Transitions 
We do not sell your personally identifiable information to third parties as part of our business operations, however, in the event Fresno Ag Hardware, Inc. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, the personally identifiable information will be among the assets transferred. You will be notified via prominent notice on our Site for 30 days of any such change in ownership or control of your personal information.

Data Retention
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

California Online Privacy Protection Act Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our Site may make any changes to their information at any time by logging in to the Site with their username and password, clicking the “My Account” link found at the top of each page and, upon login, edit their information.

Protecting Children’s Privacy
Our Sites are not directed to individuals under the age of thirteen (13) and so we do not knowingly collect personally identifiable information from anyone under the age of thirteen (13). If we are notified that we have collected personally identifiable information from someone under thirteen (13), we will delete that information promptly upon notification.

Terms and Conditions
Please also review the Privacy Policy for establishing the use, disclaimers, and limitations of liability governing the use of our Site.

Your Consent
By using our Sites, you (the user) agree to our Privacy Policy including limitations of damages provisions (as same may apply to you). To the extent that, as a matter of law, Fresno Ag Hardware, Inc. may not limit its damages, the scope and duration shall be the minimum permitted under applicable law. Additionally, you consent to the collection and use of this information by Fresno Ag Hardware, Inc. as disclosed in this Privacy Policy.

Changes to our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our information practices and will change the date at the bottom of this Privacy Policy. If we make changes we will provide notice of such changes on our Sites. If we make material changes, we will provide a more prominent notice of such changes prior to the changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Information Related to Data Collected for our Clients

  • Fresno Ag Hardware, Inc. collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

Access and Retention of Data Controlled by our Clients:

  • Fresno Ag Hardware, Inc. has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to Fresno Ag Hardware, Inc. If requested to remove data we will respond within 30 days.
  • We will retain personal data we process on behalf of our Clients for as long as needed to provide services to our Client. Fresno Ag Hardware, Inc. will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

This policy was last modified on July 13, 2021.

Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below:

Fresno Ag Hardware, Inc.

4590 N. First St.

Fresno, CA 93726



1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.


2. Use License
  1. Permission is granted to temporarily download one copy of the materials (information or software) on Fresno Ag Hardware’s web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on Fresno Ag Hardware’s web site;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or “mirror” the materials on any other server.
  2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Fresno Ag Hardware at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
3. Disclaimer
  1. The materials on Fresno Ag Hardware’s web site are provided “as is”. Fresno Ag Hardware makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Fresno Ag Hardware does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.
4. Limitations

In no event shall Fresno Ag Hardware or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Fresno Ag Hardware’s Internet site, even if Fresno Ag Hardware or a Fresno Ag Hardware authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Fresno Ag Hardware’s web site could include technical, typographical, or photographic errors. Fresno Ag Hardware does not warrant that any of the materials on its web site are accurate, complete, or current. Fresno Ag Hardware may make changes to the materials contained on its web site at any time without notice. Fresno Ag Hardware does not, however, make any commitment to update the materials.

6. Links

Fresno Ag Hardware has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Fresno Ag Hardware of the site. Use of any such linked web site is at the user’s own risk.

7. Site Terms of Use Modifications

Fresno Ag Hardware may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to Fresno Ag Hardware’s web site shall be governed by the laws of the State of California without regard to its conflict of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  • We will only retain personal information as long as necessary for the fulfillment of those purposes.
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.